Theme Park Equipment Ratio

July 17, 2020

At present, there are many types of amusement equipment in the world, from rotating to gliding, from powered to unpowered, from fixed to mobile, from ground to air, from indoor to outdoor, from single to composite, the amusement equipment market is unprecedentedly prosperous.

 

With the increasingly diversified choices of amusement equipment, many developers have difficulty in choosing. Which kind or types of amusement equipment should be chosen? What should be the proportion of each type of equipment? Should I choose the Ferris wheel or the roller coaster? Do you choose all? Or do you not choose? All kinds of entanglements are coming. Then suddenly discovered that this is not a simple multiple choice question, but a very professional job.

 

1. Total Investment and Equipment Ratio

As the saying goes, "Force and energy will advance, otherwise retreat, do what you can." What kind of amusement equipment a project will buy, the biggest influencing factor should be the purchase budget of amusement equipment. Generally, in an outdoor theme park, 35%-40% of the total investment is a reasonable budget for purchasing amusement equipment. Among them, for light theme packaging paradise, this ratio can be slightly higher. Usually, a paradise with an investment of only 30 million yuan will never cost tens of millions to buy a large-scale amusement equipment. A paradise with an investment of 2 billion yuan and spending 700-800 million yuan on amusement equipment is a more scientific choice. At the same time, making a paradise is like making a full seat for tourists. There are hard dishes, main dishes, side dishes and even dips. Within a controllable budget, the equipment is well combined to allow tourists to play. Hearty, this is also an art.

 

2. Project Terrain and Equipment Ratio

Globally, problems such as irregular plots and large height differences of theme parks often exist. Therefore, the selection and layout of each equipment must be based on the actual situation of the site, adapt to local conditions, and even do product customization. Equipment needs enough space to be used. Large-scale equipment (such as roller coaster, rapid current, etc.) often requires a large space. If the shape of the plot is irregular and the height difference is large, it will cause problems such as insufficient depth in some areas and uneven ground. Large-scale amusement equipment is not good Positioning, thereby limiting the choice of equipment. Therefore, the site is also one of the important factors that determine the equipment selection and layout.

 

3. Customer Group Positioning and Equipment Ratio

There is no universal template for the theme park equipment mix. If the customer group positioning is children, then the proportion of unpowered products will be more. If the customer group positioning is family, then the proportion of mechanical and technological products such as carousel, Dumbo, theater, theater and so on will be heavier. If the positioning of the customer group is young, then the ratio of products such as roller coaster, big pendulum, space shuttle will be better. For different customer groups, the ratio of paradise equipment will be adjusted accordingly. All choices are based on the understanding of the needs of the core customer group. On the premise of the needs, select the equipment that the core customer group generally likes, so as to provide the greatest degree of entertainment experience.

 

4. Market Competition and Equipment Ratio

From a professional point of view, it is not enough to look at the positioning of customer groups, and the factors of market competition cannot be ignored. The "identity status" of a paradise is whether it is a small local paradise or a large paradise for tourists across the country, which determines what kind of amusement equipment to choose to match it. At the same time, the highlight equipment selected by the parks at the same level and around the project site must also be understood before selection and form differentiated product competition with similar projects in the target market.

 

5. Construction Cycle and Equipment Ratio

In general, the supply cycle of well-known foreign large-scale amusement equipment is very long. Sometimes because the manufacturer's order is full, there may even be the possibility of delivery after 3-4 years. In order to ensure that the paradise project can be opened normally, in the equipment matching stage, it is necessary to ensure that the selected equipment in ratio has sufficient time from procurement to installation, testing, training and other links. The absence of the project will cause delayed problem and economic losses.

 

Whether it is a foreign or a domestic theme park, there is generally a trend. That is, indoor stadium equipment has been added, and mechanical equipment has become more and more closely integrated with film and television, special effects, landscapes, and packaging. Although the initial investment of this form of equipment will be higher than outdoor single amusement equipment, whether it is from the later operating income or the equipment use effect is much better than outdoor single equipment. With the iterative development of domestic paradise, the single amusement equipment will gradually develop into a multi-somatosensory project (mechanical, visual, sound, taste, and other configuration effects brought by special effects).

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